Ferrari Shares Drop After Launch of First Fully Electric Supercar

​Ferrari Stock Falls After EV Reveal
Ferrari shares dropped more than 6% after the company unveiled its first fully electric vehicle, called the Luce.

Historic Shift for Ferrari Brand
The launch marks a major turning point for Ferrari as the luxury automaker enters the fully electric vehicle market for the first time.

Luxury EV Debut Draws Mixed Reaction
While Ferrari described the launch as the beginning of a “new chapter,” investors and some longtime fans reacted negatively to the design and concept.

Shares Extend Long Term Weakness
Ferrari stock is now down nearly 27% over the past 12 months as investors question the company’s EV transition strategy.

Ferrari Emphasizes Innovation and Respect
CEO Benedetto Vigna said Ferrari aimed to respect both new technology and the expectations of existing customers when designing the Luce.

Performance Specs Remain Strong
The Luce can reportedly accelerate from 0 to 60 miles per hour in around 2.5 seconds and reach a top speed near 192 miles per hour.

High Price Targets Luxury Buyers
Ferrari priced the vehicle around 550,000 euros, or approximately $640,000, with deliveries expected later this year.

Traditional Ferrari Identity Questioned
Analysts said many investors worry electric technology could weaken Ferrari’s identity built around combustion engines and traditional supercar design.

Research Costs Raise Investor Concerns
Markets are also concerned about the high development costs associated with EV technology and the pressure to maintain Ferrari’s strong profitability.

Outlook Depends on Customer Acceptance
​Ferrari’s long-term success with the Luce will likely depend on whether buyers embrace the company’s transition into high-performance electric vehicles while preserving the emotional appeal of the Ferrari brand.