


Monday, March 31, 2025


If President Trump sparks another tariff showdown, your best bet might not be hiding in bonds—it could be ordering a Big Mac. No joke. According to Morgan Stanley, fast-food giants like McDonald’s, Domino’s, Taco Bell’s parent Yum! Brands, and Burger King’s owner Restaurant Brands International are oddly well-positioned to ride out the storm.
Why? These companies have something many others don’t: pricing power and flexible supply chains. They can nudge up menu prices without scaring off customers and reroute their ingredient sourcing when necessary. Basically, they’ve mastered the art of the economic sidestep.
Morgan Stanley’s analysts say this combo of nimbleness and brand loyalty makes these restaurant chains a safer play when tariffs start flying. It’s not just burgers, though—Ferrari made the list too, thanks to its ability to slap a 10% price hike on luxury vehicles without breaking a sweat.
Other companies that might manage to dodge the worst of the tariff fallout include AutoNation, U.S. Steel, Cleveland-Cliffs, and industrial real estate juggernaut Prologis. They either have enough pricing control, diverse supply lines, or the muscle to stockpile what they need.
But not everyone is so lucky. Retailers like Best Buy, Wayfair, and Warby Parker? Not built for tariff turbulence. They rely heavily on global supply chains and don’t have much room to raise prices without scaring off budget-conscious shoppers.
And while consumer-facing companies get the spotlight, Morgan Stanley notes that capital goods might quietly outperform—despite being in the tariff crosshairs—because of their ability to push through price increases.
Now, the real kicker: the market is already twitchy. Traders are bracing for a worst-case scenario—expanded tariffs on China, broad penalties on the EU, and even fallout for allies like Canada and Mexico. If that hits, the S&P 500 could retest 5,500, the low end of Morgan Stanley’s first-half forecast.
Whether you’re bullish or bracing for impact, this much is clear: fast food might be more than comfort food—it could be your financial comfort zone.
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© Copyright 2024. All Rights Reserved.