Apple Rallies, Datadog Leaps, and Vietnam Tariffs Shake Retail

​Wall Street wrapped Wednesday with fresh records for the S&P 500 and Nasdaq—and the next trading session is already packed with potential sparks.

Apple Climbs Back
After a rough start to 2025, Apple showed signs of life with a 2.2% gain on Wednesday. The bounce comes after top technicians Carter Worth and Katie Stockton called for a rally earlier this week. A Jefferies analyst added fuel with an upgrade from “underperform” to “hold.” Still, Apple remains one of the worst-performing Dow stocks this year, down 15% from its peak.

Amazon’s Jassy Era Turns Four
As Andy Jassy marks four years at the helm of Amazon, the company’s stock is up 25% under his leadership. That trails the S&P 500’s 45% gain in the same stretch and lags the tech sector’s 91% surge. Nonetheless, Amazon continues to be a heavyweight in retail and cloud.

Vietnam Trade Moves and Retail Shakeout
President Trump announced a 20% tariff on Vietnamese goods and an eye-watering 40% levy on goods transshipped through Vietnam. While details remain unclear, the announcement rattled apparel and footwear names with ties to the region. Here’s how a few fared:
-Columbia Sportswear: +1.5%, but still down 30% from highs
-Deckers Outdoor: +0.8%, off 52% from peak
-Nike: +4%, now 16% below its September high
-Lululemon: +0.5%, still 41% off its peak
-Under Armour: +1.8%, but down 40% from highs

Investors will be watching for more clarity from the White House in the next session.

Bank Stocks Extend Winning Streaks
Big banks are riding a wave after strong Fed stress tests and dividend boosts:
-Morgan Stanley: Up 10 straight days
-JPMorgan: Gained in 9 of 10 sessions
-Wells Fargo: Also 9 of 10 days up, with a 10.2% surge

Even the SPDR S&P Bank ETF (KBE) is catching a tailwind, up 10% in the past month.

Luxury Stocks Strut Higher
Luxury got a nod from UBS, which upgraded the sector to a hold:
-Burberry (U.S.-traded): +3.3%
-LVMH: +4%, up 11% on the week
-Kering: +3.6%, still 40% off highs but rebounding fast

Datadog Rockets into the S&P 500
Data analytics firm Datadog will replace Juniper Networks in the S&P 500 next week. The stock jumped 10% after-hours on the news and is up nearly 50% in three months, despite still sitting 18% below its December peak.

EV Drama Continues
Tesla finally snapped its losing streak, climbing 5% on Wednesday. But it’s still down 35% from its December high. Rivian went the other way, falling 4.5%, extending a tough run that’s left it down 31% from its peak last July.

Bottom line: Apple’s showing signs of recovery, Datadog is surging, and Vietnam tariffs have retailers on edge. With bank stocks heating up and the EV sector still whiplashing, Thursday's market could be anything but quiet.